Since ages this community had been a marginalised species, always looked upon as a nuisance and disease-prone entity. But now this cockroach community is quite elated these days as the social media has suddenly started promoting its importance.

Agree, in the advertising sector it does get some limelight and is used as a marketing product. But framed in a negative sense, as an antagonist ( trading their negative traits for business). 

But now the community has gained popularity as it has entered Indian politics with a party bearing its own name. The fan following and impact on the social media is so huge and deep that many are demanding these cockroaches for fighting elections against the central government. The depressed Indian political parties are seeking a new collaboration with these sophisticate cockroaches. 

Some political parties are so moved and excited that they have demanded declaring cockroaches as an endangered species and imposing ban on the products like HIT and fleet. 

The long-perceived notion that cockroaches spread disease is a myth, in fact, some researchers have shared its research explaining health benefits of domesticating cockroaches. 

 Some enthusiasts  have even adopted a few cockroaches and started nurturing them. The market has identified the trend and initiated promoting 'home made cockroach food.' 

The opposition party is contemplating having  'a cockroach ministry welfare scheme' if it, at all, came to power. 

See, in Modi's era even cockroaches are enjoying 'Achche Din.'

  

Make Yourself more appealing, Shiva.

 Tricky this one, Shiva ( your nick name). It is not about potential, credential or your ability to understand the game. It is not even about your skin colour. 

Nowadays in cricket being glamorous, attractive, having the skill to engage the audience is a  prerequisite. 

You can have a vast amount of  technical understanding of the game. You may have the ability to explain technical nuisance of batting and bowling. The bat angle, transfer of weight, still head, full face of the bat or say grip of the ball, seam position, wrist movement, delivery point. But cricket has evolved, in fact, it keeps on evolving every day. 

Just like the cinema the entertainment quotient of cricket, too, has got heavy weightage, especially in T-20s cricket. 

How well you can decorate, costumize the situation with your rhyming, impulsive, dramatizing dialogues and commentary, defines your market valuation. Add some anecdotes of past events, then makes it more interesting. 

The Audience watches cricket with eyes and ears. Your oratory skill defines how well you can engage them with the game. 

Just for a demo:

Recall that famous test match against Australia on Gabba year 2021. Tense final moments at the fag end of the match,  Rishabh Pant's heroics. We were on the verge of winning that test. That Rishabh Pant's punch to long off, the ball slowly rolls to the boundary line, and we won that match. Vivek Rajdan in the commentary box describing that running moment. With the adrenaline rush he delivered that famous dialogue with intense emotions "Tuta hai Gaba ka ghamand." This tag line became legendary. 

Such emotion-catching comments, dialogues elevates viewership. And today's media is hungry for viewership. 

Likes of Ravi Shastri, Sunil Gavaskar, Harsha Bhogale these gentlemen adapted themselves to this transformation quite subtly. 

So Sir, your value as a competent commentator has not degraded, but  the peers have added relevant marketing skills to make themselves more appealing.