Since ages this community had been a marginalised species, always looked upon as a nuisance and disease-prone entity. But now this cockroach community is quite elated these days as the social media has suddenly started promoting its importance.

Agree, in the advertising sector it does get some limelight and is used as a marketing product. But framed in a negative sense, as an antagonist ( trading their negative traits for business). 

But now the community has gained popularity as it has entered Indian politics with a party bearing its own name. The fan following and impact on the social media is so huge and deep that many are demanding these cockroaches for fighting elections against the central government. The depressed Indian political parties are seeking a new collaboration with these sophisticate cockroaches. 

Some political parties are so moved and excited that they have demanded declaring cockroaches as an endangered species and imposing ban on the products like HIT and fleet. 

The long-perceived notion that cockroaches spread disease is a myth, in fact, some researchers have shared its research explaining health benefits of domesticating cockroaches. 

 Some enthusiasts  have even adopted a few cockroaches and started nurturing them. The market has identified the trend and initiated promoting 'home made cockroach food.' 

The opposition party is contemplating having  'a cockroach ministry welfare scheme' if it, at all, came to power. 

See, in Modi's era even cockroaches are enjoying 'Achche Din.'